To release knowledge and energy from resources within the organisation and to transform competencies, knowledge and experience of leaders and employees into value for the process of implementation. Concurrently it is achieved that leaders and employees take ownership for their part of the implementation and the strategic goals.
Leaders and employees participate directly in the planning of the implementation, meaning they know why everything happens as it does. The information about the transformation has effectively been communicated simultaneously with leaders and employees participating in the planning of the implementation. It cannot be done more effectively.